262. Pricing Strategies to Improve the Bottom Line, Part II

Clients have been pushing back against the cost of veterinary care for years. Some of this is unreasonable, but constantly increasing prices without offering more value also doesn’t work. Implementing a pricing strategy isn’t just about deciding what percentage to use to increase fees. Pricing is a marketing issue and just one component of the marketing mix—place, promotion, product, and price, all of which must be considered in price determination. This two-part session will answer the following questions: What does the research tell us about pricing in veterinary medicine? Should you rethink your pricing strategy? What are the components of an effective pricing decision framework? And finally, what are some new pricing strategies that make it easier for pet owners to say yes to more and better care?

Karen Felsted


President | PantheraT Veterinary Management Consulting Inc. | Richardson, Texas

A certified public accountant, accredited business appraiser, and veterinarian, Dr. Felsted has spent the last 20 years working as a financial and operational consultant to veterinary practices and the animal health industry. She is active in multiple veterinary organizations, has written an extensive number of articles for a wide range of veterinary publications, and speaks regularly at national and international veterinary meetings. In 2011 and 2017, Dr. Felsted was awarded the Western Veterinary Conference Practice Management Continuing Educator of the Year and in 2014, the VetPartners Distinguished Life Member Award.


Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin.
CE Credits
1.00 Continuing Education (CE) credit  |  No certificate available
1.00 Continuing Education (CE) credit  |  No certificate available
2 Questions