461. When Media Calls: The Role of Media in Veterinary Communication
Veterinary medicine has long been a subject of interest to the popular media, which offer an array of veterinary medicine-centered content on a regular basis. With the burgeoning interest in veterinary health information, the public is becoming increasingly knowledgeable regarding issues of animal health and wellness. It is important that veterinarians and veterinary health professionals guide the conversation and provide accurate, up-to-date information to the public. The medias portrayal of veterinary medicine will influence the way the public views the importance of animal health, human health, and the combined One Health approach. This lecture will explore key strategies to survive and thrive when the media calls.
Dr. Courtney Campbell - Veterinary Media Correspondent | Santa Barbara, Calif.
Dr. Courtney Campbell is a veterinary surgeon, media personality, and chief creative officer of Vet Candy. He graduated in 2005 from Tuskegee University School of Veterinary Medicine, after which he completed three internships and a residency training program. He became board certified in small animal surgery by the American College of Veterinary Surgery in 2019. Dr. Campbell has been recognized with the Lily Merit Award in veterinary school, the Best Clinical Presentation at the Veterinary Orthopedic Society Meeting, and most recently an Excellence in Journalism award at the Global Pet Expo. In addition to serving as an adjunct professor at the University of Hartford and being a featured lecturer for Merck Animal Health, Dr. Campbell is also a frequent guest expert on programs such as The Doctors, Home and Family, The Real, Live with Kelly, and Rachel Ray. He is a co-host of Pet Talk, a national talk show on Nat Geo Wild; host of a pet parent education series on YouTube; and host of The Dr. Courtney Show podcast on Pet Life Radio.